23rd August 2026
Yesterday we revealed the numbers: 36% more daily traffic within 5-10 years, 105% by 2050 — from development alone.

But there's a second wave, and it's not counted in those numbers.

It's not what's being built. It's who's visiting. 🚤

🚴 The Wangetti Trail is now under construction on its next stage — with more than $60 million invested/budgeted in the project to date. And it's already proving popular: the first section, Palm Cove to Ellis Beach, has attracted more than 19,000 visitors since opening in 2024. More trail, more capacity, more visitors — arriving through Palm Cove.

🏝️ Morris Group has been announced as successful tenderer for Double Island, unveiling a $40 million four-stage plan — with construction pending final development approvals. The first priority is public-access amenities: a beach bar and restaurant for day visitors, ahead of a later luxury lodge stage. Access will include a new island jetty, helicopter transfers, and vessels, with local marine operators also expected to play a role — and given Palm Cove Jetty is the shortest crossing to the island, it's a logical departure point for day-visitor transfers, weather permitting.

One project on its own may have a noticeable impact on traffic. But combined, this growth could place undue pressure on infrastructure that's already stretched. 🌴

That's what this series has been building toward: it means more regular visitor movement through Palm Cove and along Williams Esplanade — on top of the development traffic we already revealed.

More vehicles. More people arriving and moving through the same stretch of road and foreshore that's already absorbing the growth from new development.

None of this shows up in a single planning application. Each project looks manageable in isolation. Add them together, and the picture changes. 📈

This is exactly why we keep saying it: the question was never whether any one project is justified.

The question is what happens when we add them all together.

Next: what we can still do to make sure the community priorities of Village Character, parking, traffic and walkability are protected. 🔑

21st August 2026
Thanks to everyone who had a guess — now for the reveal.

Based on standard traffic-generation modelling, daily traffic on the local network is projected to increase by:

 36% over the next 5 to 10 years — from the developments listed in our original post (Oceans Edge Stage 2, 4L Coral Coast Drive, 701L & 701 Seclusion Drive, 33–41 Cedar Road, and 369L Palm Cove Blvd)

 105% by 2050 — once the longer-term growth is factored in, including the other Coral Coast Drive and Veivers Rd sites, Lot 4 Triton St, Buchan Point, vacant land between Palm Cove Blvd/Veivers Rd, the Hilton refurbishment, and the Wangetti Trail impacts.

That means daily traffic on our roads could more than double within the lifetime of many current residents.

This is the point we've been making: once this growth lands, it's locked in. Williams Esplanade, our parking — they're designed for the Palm Cove of today, not a destination carrying double the daily traffic.

19th August 2026
Thank you to everyone who recently took part in our survey asking how much traffic current developments could add to Williams Esplanade and the Palm Cove road network.

We received a great response, and before we publish the results, we want to make sure the traffic modelling behind the exercise is as accurate and realistic as possible.

That’s where we need your help.

Our model relies on assumptions about how people travel to, from and within Palm Cove — including residents, workers and visitors, car usage and other forms of transport.

👉 Please take a few minutes to complete the Palm Cove Travel Survey:

Your responses will help us validate the assumptions used in the model and give us greater confidence that the eventual results reflect how Palm Cove actually functions today.

Once we’ve completed this validation, we’ll share the results of the community’s traffic forecast and explain what they could mean for Palm Cove’s future.

🌴🚗Paradise is only remarkable if we can still reach it.🚗🌴

15th August 2026
Palm Cove is growing 📈, and several approved/active developments will add traffic to the local road network, including Williams Esplanade.

To be clear: PCA isn't opposed to growth. Development brings jobs, investment and vibrancy. But growth also means more traffic, pressure on parking and infrastructure, and decisions that become harder to change once development is in place.

Noosa demonstrated what happens when the growth of a highly successful tourism destination eventually exceeds the capacity and functionality of its transport and access system. Planning then becomes reactive — managing congestion rather than designing the destination around its future success.

🕵️ THE CHALLENGE:

How much do you think daily traffic could increase from the developments below?

PCA has had the combined impact modelled — but we're keeping our answer until you've had your say!

🏗️ INCLUDED:

🏘️ Oceans Edge Stage 2 — 100 lots

🏢 4L Coral Coast Drive — 18 units

🏘️ 701L & 701 Seclusion Drive — 20 + 30 lots

🏨 33–41 Cedar Road — 17 villas, 42 apartments + 120 resort rooms

🏘️ 369L Palm Cove Blvd — 8 lots

💡 The modelling uses standard traffic-generation rates to estimate vehicle trips from each development and combines them to estimate the overall increase.

🔍 NOT INCLUDED: Other Coral Coast Drive & Veivers Rd developments, Lot 4 Triton St, Buchan Point, vacant land between Palm Cove Blvd/Veivers Rd, the Hilton refurbishment, Wangetti Trail and other longer-term growth.

So this is not a prediction of Palm Cove's total future traffic — it's a snapshot of the developments listed above.

👉 MAKE YOUR GUESS HERE

Then we'll reveal the result.

This is Palm Cove now — without the developments above. We need to plan for the destination we want to become, not the traffic problems already in motion.

11th August 2026
A couple of weeks ago we reported some badly weathered signs around Silver Crescent Park and the Northern Beaches Leisure Trail through the MyCairns app.

That simple report has sparked a much better idea.

Council came back to us and asked whether our community might help its officers to identify the old signs — and, more importantly, help to reimagine what could replace them.

Content like:

🌿 Local plants and wildlife?

📖 Palm Cove history and stories?

🌴 Our unique landscape and environment?

🚶 Interesting things for locals and visitors to discover as they walk?

According to the officer other Cairns communities have created interpretive signage that helps people better understand and connect with the places around them.

Why not Palm Cove? After all, we do want to remain the jewel in FNQ's tourism crown!

So, who would like to help?

We’re looking for people interested in ideas, local knowledge, research, writing or even design.

💬 What stories could our signs tell about our village.

Email us at info@palmcovealliance.org.au if you’d like to be part of this community pride project!

9th August 2026
Today Palm Cove is doing what it does best — sunshine, a packed esplanade, visitors wandering under the melaleucas. It's the Village Character that keeps people coming back, and Council's own survey confirms it: 95% of respondents named Village Character as what they most want protected.

But that same survey shows the strain success is putting on the village: 75% cited a lack of adequate parking, and 68% called for better traffic management, walkability and cycling. People love Palm Cove for its character — but current traffic and parking are undermining the very thing they came for.

Cars queuing along Williams Esplanade, circling for a park, competing with pedestrians and cyclists in the same narrow strip — on a day like today, it's the first thing visitors notice, and not for a good reason.

It doesn't have to be this way. Instead, Palm Cove could have a walkable, cycling-friendly esplanade free of through-traffic in the primary village zone, with adequate, well-located parking that takes the pressure off the beachfront — the outcome set out in PCA's Lot 100 proposal, a practical, staged plan that solves the traffic problem at its source while protecting Village Character.

Every busy day like this one is a preview of what happens if nothing changes — and a reminder of what's possible if it does. PCA will keep advocating for a solution that puts people, not cars, at the centre of the village.

7th August 2026
A Development Application has been lodged with Cairns Regional Council for the former Coral Coast Resort site at 8L Coral Coast Drive, proposing conversion of the 44-unit resort into Multiple Dwelling / Short-term Accommodation, plus a Food & Drink Outlet.

This application is Code Assessable, meaning it is not subject to a formal public notification period. In the interests of keeping our community informed, here's a factual summary of some details from the application for residents to consider:

🅿️ Car parking — 48 spaces are proposed, against a planning scheme benchmark that works out to around 66.

📦 Private storage — 2m² per unit is proposed, against a 2.5m² benchmark.

📐 Setbacks — a reduced rear setback is proposed; the application's own tables give two different descriptions of which boundary is affected.

🌳 Tree & vegetation removal — the application states it does not comply with the Vegetation Management Code. No arborist report or landscape plan is included; a landscape plan is proposed as a future condition rather than assessed up front.

🍽️ Food & Drink Outlet — proposed outside a designated centre area. The application notes it may serve the general public, not just residents/guests. No independent traffic or acoustic assessment is included.

💰 Infrastructure charges — a 50% reduction is sought (from ~$390K to ~$195K), plus a 50% reduction in Council assessment fees.

🏨 Tourism accommodation stock — the site sits within the Tourist Accommodation Zone; the application describes the residential component as "compatible" with this zoning.

Full details, including this and other applications, can be found via the Palm Cove Development Tracker: 

3rd August 2026
We've just reached 250 members — thank you to everyone who has joined us and backed what we're trying to do for this community.

Growing our membership isn't just a nice number. It's the single most important thing that gives PCA real standing when advocating to Government. Being able to say "we represent 250 residents and ratepayers" carries genuine weight — because it shows we're not one or two voices, we're a community.
And if you're already a member — thank you. Can we ask one more thing? Membership is per person, not per household, so every voting-age family member under your roof can join individually. Each additional member is another voice added to our numbers when we advocate on your behalf, 

The chart below shows where our 250 members call home — a genuine cross-section of Palm Cove and the Northern Beaches, plus a strong contingent of part-time residents and ratepayers based interstate.

Thank you to all 250 of you. This is your Alliance.

1st August 2026
Wondering if it's a beach day, a fishing day, or a stay-home-and-watch-the-storm-roll-in day? We've pulled it all together in one easy spot under Weather, set specifically for Palm Cove:

🌤️ Weather forecasts & actuals

💨 Wind

🌧️ Rain

🌞 Sun & UV

🌊 Tides

🌙 Moon phases

📡 Radar & Satellite

⚠️ BOM Warnings

Plus a direct link to the Palm Cove beach cam 🎥, so you can check conditions before you even leave the house.

Bookmark it, use it, share it with mates planning a visit — it's all there, all in one place under Weather 👇

Paradise looks even better when you know what the weather's doing. 🌴

27th July 2026
Council have been back to the corner of Harpa and Amphora Streets. 📍

Last month it was the garden bed and soft green verge, replaced with plain concrete kerb to kerb. This time it's a coat of orange and white paint on that same slab. 🎨

To be fair, it's tidy. It's certainly visible. It's just not a garden. 🤷

We know these projects have a purpose — sightlines, traffic calming, wear and tear. But it's worth noticing what "improving" a corner in Palm Cove has come to mean in practice: less planting, more paint. A street edge that once softened the corner now just marks it.

Little by little, that's the trade we're watching happen across the village — not through any one decision, but through a long run of small ones that all point the same direction. 📉

If you've noticed a similar swap near you — garden to concrete, green to paint — send us a photo. We're keeping the record. 📸

25th July 2026
Did you know Palm Cove’s local economy generates an incredible $345 million and employs 1800 people in active annual tourism economic benefit? Strong community vitality goes hand-in-hand with confident investment, and Palm Cove Alliance is proud to support quality development that enhances the destination performance while respecting our unique coastal character.

To help keep our community informed and engaged, we’ve launched the Palm Cove Developments Tracker! 

This interactive map showcases proposed, approved, and active developments across the region, representing approximately $200 million in local investment.

 Explore the map today here.

19th July 2026
We're often asked where local businesses fit in PCA's advocacy. 🤔

We support them at the source — by advocating for the protection and enhancement of the conditions their trade depends on. Promoting individual venues sits with businesses themselves and Tourism Palm Cove, and we're glad that's in good hands. Our role is to protect what makes the whole village worth visiting in the first place. 🛡️

Our model: Place → Experience → Product.

🌿 Place is the beach, the canopy, the village scale — the things that took decades to form and can't be recreated.

🚶 Place makes Experience possible — the walkability, the atmosphere, the rest people come here for.

🛍️ And Experience is what makes Product possible — the dining, the accommodation, the trade businesses rely on.

The arrow only runs one way ➡️. A destination with genuine character competes on being irreplaceable. Lose that character, and it competes only on price.

That's why protecting Place isn't a constraint on Palm Cove's businesses — it's the foundation their viability depends on. 💚

Read the full model here 👇

18th July 2026
Some of you may have noticed activity near the vacant block at 369L Palm Cove Boulevard (opposite Triton Street). Cairns Regional Council approved a development application on 1 May 2026 to reconfigure this 1.06ha lot into 8 residential allotments plus common property, along with associated civil works (roads, services, drainage) and some vegetation clearing outside the site's existing environmental covenant.

A few things worth knowing:

🌳 Landscaping along the boulevard frontage – The approval requires street trees to be planted along the Palm Cove Boulevard verge, spaced roughly every 15m. The species chosen is Carrotwood (Cupaniopsis anacardioides) — pictured below — a native Queensland coastal tree valued for its dense rounded canopy, small orange-flushed seed pods, and tolerance of salty, coastal conditions. A detailed landscape plan has now been lodged and endorsed with Council.

🌿 Vegetation protection – The existing vegetation covenant over the rear/gully portion of the site is retained and protected; clearing is limited to trees outside that covenant area.

🚧 Access – Vehicle access to the new lots will be via a shared internal driveway off Palm Cove Boulevard, not multiple individual crossovers.

We'd encourage residents to keep an eye on the verge and street tree planting as the project progresses through construction and handover to Council. We've all seen how quickly a verge can go downhill once a developer's maintenance period ends (Oliva Street/Beach Haven is a fair reminder of that), so it's worth the community staying attentive and speaking up if the landscaping isn't being properly established or maintained.

For those wanting more detail, the key documents are linked below:

🔗 Development Approval

🔗 Decision Notice 

🔗 Landscape Plan

15th July 2026
At the recent Tropical Living forum, Council's hosted presenters were clear: trees need adequate soil area in the verge to reach maturity and deliver real canopy cover over our footpaths and roads. That's what gives us shade, cooler pavements, and the tropical village character Palm Cove is known for. 🍃

So it's worth asking why Oliva Street tells a different story. 👇

📸 Photo 1 shows the established 1.5m footpath, tight against the property boundary, leaving a generous grassed verge. The trees planted here have had the soil volume to grow into a genuine shade canopy over the path — exactly the outcome the forum was promoting. ✅

📸 Photos 2 and 3 show the newer works further along the same street: the footpath widened to 2m, pushed out into the verge, leaving a much narrower strip of soil for the trees. With a reduced area for their root zone, will they ever get the chance to close over the path the way the mature trees have? ⚠️

The driver for the 2m width is the FNQROC Regional Development Manual, which points to AS1428.1 (Design for Access and Mobility). But it's guidance, not a mandate — and it's not intended to force a wider path where doing so makes the streetscape worse, not better.

Modern practice increasingly recognises what mature trees actually deliver:

🌡️ lower pavement temperatures

🏙️ real relief from urban heat

🌳 shade for people walking

💧 stormwater interception

🏡 better property amenity

Squeeze the soil volume and you get the opposite:

🚫 restricted root growth

🚫 reduced canopy

🚫 shorter tree life

💰 higher long-term maintenance

Once a mature canopy is lost, it often takes decades to replace. ⏳

So the question for Oliva Street: could the 1.5m footpath have been retained where pedestrian volumes are low, the existing path already met reasonable accessibility, and widening meant cutting into the root zone with no real operational need for the extra width? 🤔

You be the judge. ⚖️

12th July 2026
$23.5 million has been invested so far in the Wangetti Trail's Palm Cove to Ellis Beach section (part of the $59.1 million state commitment to the full trail). Along the way, the track passes within about 350m of one of the most spectacular vantage points on this stretch of coast — a clear, elevated view straight out to Double Island.

A formed road already reaches this point, but it sits on freehold land and isn't part of the public trail network. Connecting the trail to a view like this would mean building a short track on the adjacent Ellis Beach South Reserve land.

It's the kind of addition that could add real value to the visitor experience — a genuine "quick win" opportunity as the trail continues to develop.

With community consultation groups now part of how this project is to be shaped, it's a timely reminder: engage the local community, and you often find the secrets a location has been holding all along.

10th July 2026
There's a curious tension in how Cairns Regional Council currently operates. A couple of weeks ago, Council hosted a Tropical Living forum with excellent presenters explaining how green canopy and greenspace — not concrete — are key to reducing urban heat.

Yet on the ground, we're seeing the opposite: greenspace removed and replaced with concrete in front of Vivos, and more recently in Harpa Street (see bottom two videos).

With the Palm Cove 2021 Streetscape and Landscape Master Plan proposing to widen the walking path to 3m, combined with this recent approach to concreting medians, the leafy median below — adjacent to Peppers — is exactly the kind of spot at risk of the same treatment. Don't look at this and think it won't happen, it is happening, little by little.

In Council's own survey, 95% of respondents said preserving Palm Cove's village character mattered to them. Palm Cove Alliance is working to make sure that's what actually happens.

Here's the thing: a Facebook "like" doesn't count with Council. Membership numbers do.

See our live member count bottom of homepage — every name on that list is on the record when we advocate for this village. If you want your voice counted, it takes two minutes and costs nothing:

 Become a member

The bigger that number grows, the harder it is for Council to look past us.

4th July 2026
We've noticed an increase in vandalism around the village in recent weeks. The good news: every case reported through the MyCairns App has been actioned quickly by Cairns Regional Council, with removal happening within days.

This kind of damage comes at a real cost to our community — it draws on Council resources and ratepayer funds that could otherwise go toward maintaining and improving the shared spaces we all enjoy. The faster it's reported, the faster it's removed, and the less appealing these sites become as targets.

A reminder for residents — if you spot vandalism, please report it via the MyCairns App or Council's website.

 A few recently affected locations are pictured below — now clean thanks to Council's quick turnaround.

Thanks to Cairns Regional Council for the responsive service on this.

4th July 2026
Following our earlier post, the relocation of the Beach Almond building is now underway — and it's quite a sight.

The building has been lifted onto a trailer and is being carefully manoeuvred from 145 Williams Esplanade to its new home next door at 147 Williams Esplanade. What was a straightforward concept on paper is now a genuinely impressive feat, with the structure rotated and eased through the trees that line the esplanade.

It's a great example of a creative solution winning out over demolition — keeping one of Palm Cove's dining venues right where it belongs, on the esplanade, rather than losing it to redevelopment.

Well done to everyone involved in pulling off a move like this in the middle of a busy tourist strip!

2nd July 2026
Today I watched a visitor stop beneath one of Palm Cove’s magnificent Melaleucas outside Reef House.

She wasn’t taking photos. She wasn’t in a hurry.

She simply stood in silence, looked up into the canopy, gently placed her hand on the trunk and said:

“THIS is why people come here. Look at it… it’s just amazing, and it’s worth protecting.”

She captured something we’ve always believed.

These magnificent Melaleucas aren’t just trees. They’re the beating heart of Palm Cove. They create the moments of awe that stay with us long after we’ve left.

Those moments don’t happen by chance. They happen because people choose to protect the places that inspire them.

If Palm Cove has ever made you stop, breathe and simply appreciate where you are, then you’re already part of its story.

Become part of its future too.

Join the growing Palm Cove Alliance community and help us protect the places that make Palm Cove unlike anywhere else.

24th June 2026
Another corner of Palm Cove, another green edge gone.

This time it's the corner of Harpa and Amphora Streets. The verge here used to do real work — grass, a garden bed, a soft curve framing the street. Now it's concrete, kerb to kerb.

On its own it's a small change. Hardly worth a council report. But that's exactly the pattern PCA has been tracking across the village: nothing dramatic enough to stop, happening often enough to add up. Little by little, the green, permeable street edges that make Palm Cove feel like Palm Cove are being traded for hard surface.

Swipe through and see it for yourself.

If you've watched a verge, garden bed, or grass strip near you disappear under concrete, send us a photo — we're building the record, one corner at a time.

19th June 2026
Morris Group has been named successful tenderer for Double Island's $40 million, four-stage revitalisation — and it's hard to imagine a better-credentialled developer for an iconic site on our coastline. Their track record (The Ville & Ardo in Townsville, Orpheus Island Lodge, Pelorus Private Island, Mt Mulligan Lodge) speaks for itself: public benefit first, luxury tourism second.

Public access infrastructure (Stage 1 priority)

🍹 New public beach bar

🍽️ Public restaurant

🛏️ Public overnight accommodation

⛴️ New private jetty for vessel access

🚁 Island helipad for direct transfers and scenic flights

Double Island Lodge (luxury accommodation precinct)

🏘️ 24 luxury guest villas across six beachfront dwellings

🏊 Private swimming pool

🏋️ Gym

💆 Day spa

🌅 Exclusive sunset bar positioned between the island's two hills

🥾 Dedicated walking trails

🍷 100-seat boutique restaurant with ocean views toward Cairns, catering to guests, weddings and conferences

Transport and connectivity

⚓ Coordination with local marine operators

🛥️ Use of Morris Group's own vessel fleet

🛳️ Access via Morris Nautical's superyachts (Cairns-based)

✈️ Scenic flight/transfer access via Nautilus Aviation

Delivery
🚧 Site clearing and construction targeted for 2026, subject to final development approvals

A great example of the considered, locally-minded investment we'd love to see more of along our own Northern Beaches.

🔗Morris Group 

📸 Images: Balaj Vandyke concept renders, via Seven Local News Cairns (7NEWS), 18 June 2026.

18th June 2026
Remember that rundown sales office on Triton Street reported to Council back in November 2025? Well, demolition has begun — and we couldn't be more pleased.

This is exactly how it's supposed to work. Residents spot a problem, report it through the right channels, Council acts.

The Triton Street site sits on a key entry point — first impressions matter, and a derelict building was never a good look for a world-class destination like Palm Cove.

A small win, yes — but it's a reminder that our voices count and that staying engaged with Council processes makes a real difference.

If you spot something that needs attention, don't just scroll past — report it. The MyCairns app makes it easy.

10th June 2026
The Melaleuca and Palm canopies. The village scale. The view from the jetty where buildings disappear into the trees. A place that grew from its landscape and still exists in harmony with it.

We've brought that answer together in one place.

 Why Palm Cove Matters

Every submission we make comes back to one question: does this strengthen or weaken what makes Palm Cove truly remarkable? This page is the foundation for that work.

7th June 2026
For years, a cracked and peeling sign outside the Jetty carpark promised visitors they'd "See You Again Soon" at a Palm Cove development completed so long ago the sign itself had started composting.

It's gone now. Quietly. No fanfare.

Just grass, trees, and a little less visual clutter in Palm Cove.

Another Minor Project — ticked. 

See something in Palm Cove that needs fixing? Let us know, or log it directly with Council via the MyCairns App. Small things matter — and sometimes they actually get done.

Click the link for a full update on our Minor Projects.

4th June 2026
The Beach Almond Restaurant at 145 Williams Esplanade — a South East Asian inspired seafood restaurant that has earned a 4.4-star rating on TripAdvisor from over 2,000 reviews, consistently ranking in the top three restaurants in Palm Cove — is getting a new home next door.

The property has been sold for residential development, which means the Beach Almond needs to relocate. Here's the remarkable part: the existing building is being physically relocated — lifted, rotated 90 degrees, and repositioned onto the neighbouring allotment at 147 Williams Esplanade.

The approved plans show the relocated structure with a new 122m² timber dining deck facing the esplanade, set among the existing trees.

Preliminary works began today, with vegetation removal now underway as approved. We'd like to acknowledge the owner's efforts in advocating for the retention of the significant Melaleuca tree on the site — a result that matters for the character of the esplanade.

It's a creative solution that keeps a well-regarded venue on the esplanade rather than losing it to redevelopment — and that's a good outcome for Palm Cove.

Here is a link to the Development Approval if you're interested in the detail:

30th May 2026
We've been waiting patiently for the renovation of Palm Cove's public amenities, knowing how critical first impressions are for a destination that aspires to be Truly Remarkable.

The work appears to be complete — and the result is, frankly, underwhelming. The china fittings have been replaced with stainless steel. That's largely it. The tired, stained tiling remains. The overall presentation remains well below what our visitors, residents, and tourism operators deserve.

Public amenities are not a footnote — they are part of the visitor experience. When someone steps off the boardwalk at Palm Cove and into a public facility, that moment either reinforces the premium destination we are, or it undermines it. Right now, it is undermining it.

Palm Cove Alliance has consistently advocated that every element of our built environment should reflect the natural beauty of this place. Our beaches, our rainforest, our reef — these are world-class assets. Our infrastructure must rise to meet them.

We sincerely hope this is not the end of the works program. If tiling and full amenity upgrades are still planned, we'd welcome confirmation of that from Council. If this is the finished product, a conversation is well overdue.

29th May 2026
The new footpath connections along Oliva and Harpa Streets are a welcome improvement — long overdue for accessibility in our village. We fully support those works.

But today we lost a beautiful Bismarck Palm that had graced this corner for 15-20 years. Its striking silver-blue fronds were part of what makes Palm Cove feel like nowhere else in Australia.

Given the palm's setback from the kerb, we're genuinely curious whether an engineering solution that preserved the tree was ever explored.

Palm Cove's identity is inseparable from its palms and tropical canopy. As we grow and improve our infrastructure, we think it's worth asking: how do we build without losing what makes this place truly remarkable?

We'd love to hear the backstory.

28th May 2026
This morning our foreshore is playing host to something pretty special — a fleet of Ferraris, Lamborghinis, Aston Martins and Porsches lined up along Williams Esplanade as part of a luxury supercar driving experience based right here in Palm Cove.

Guests paired with this experience are staying multiple nights, dining at our restaurants, discovering our village — and taking the Great Barrier Reef Drive north through some of the most spectacular scenery on the planet, starting right here at our front door.

This is premium tourism working the way it should — drawing visitors with serious spending capacity who experience everything Palm Cove has to offer, not just pass through it.

It's a reminder of just how much this village punches above its weight — and why protecting and enhancing what makes Palm Cove truly remarkable matters so much.